What is Branding?
Your brand is more
than just the logo
or your business
name. It is your corporate identity. An effective brand tells
the world who you are, what you do and how you do it, while at
the same time establishing your relevance to and credibility
with your prospective customers.
Your brand is also
something more ethereal. It is how your business is perceived by
its customers. If your brand has a high perceived value, you
enjoy many advantages over your competition, especially when it
comes to pricing. Why do you think people are prepared to pay
stupid money for items of clothing with the initials "CK" on
them? Perceived value. Perceived value as a result of very
effective brand promotion resulting in very high brand